Overview of the current pre-2024 spam guidelines scenario
Let’s take a look at the general email-sending scenario where the standardized spam guidelines are not in effect yet.
- The authentication methods are varied and there are no strict requirements. This has resulted in different practices being followed.
- Typically, the unsubscribe process is quite cumbersome, making it difficult for users to unsubscribe from emails very easily.
- There is no clear limit for spam complaint rates and the absence of any clear limits usually results in inbox clutter.
- Since responsible email-sending practices are not enforced uniformly, the accountability for email senders is very limited.
New email inbox rules: What to expect
Here are the guidelines outlined by Gmail and Yahoo that email senders must follow starting February 2024:
- Authentication: Bulk email senders should authenticate their emails by following the standard best practices.
- Easy and Quick Unsubscribe: Users must be able to unsubscribe from unwanted emails with a single click. Any unsubscribe request should be processed within 2 days.
- Spam Threshold: Email senders should maintain a spam complaint rate of less than 0.3%.
There is a huge change in the approach to sending emails, especially for bulk email senders sending more than 5,000 emails a day. Here’s a pre and post spam 2024 guidelines overview at a glance:
HubCredo’s email-sending hacks
Emails that don’t follow the new spam guidelines will be flagged and sent to the spam folder. This will hamper the deliverability of marketing emails, in turn, reducing opens and conversions.
To avoid that, here are some tips and tricks to save your email and send them to the users’ inboxes successfully:
- Emails must have authentication to prove that by using DKIM, SPF, and DMARC records.
- Rather than sending generic emails with a little bit of personalization (like using just the first name or company name, etc.), businesses must now make a greater effort to make each email they send unique and personalized.
- Avoid sending out a large number of emails all at once, do it gradually. Make sure there’s a good time interval (about 90 seconds) between each successive email.
- Use multiple mailboxes to send out your emails. Spread out the email volume, about 50-60 emails overall, per mailbox, per day.
- Warm your inbox using tools like Warm Up Inbox, Mail Reach, Mail warm, etc. Maintain a high reply rate to the emails you send out.
Final Word
In today’s dynamic and always-changing digital communication scenario, the 2024 email spam guidelines are an important step toward making the email environment more user-friendly, clutter-free, efficient, and secure. Following these changes will not only ensure compliance but will help contribute to a clutter-free and overall positive email experience for users.
If you want to understand the intricacies of the Gmail and Yahoo 2024 Spam Guidelines, here are some resources, which will help you get on the right track in 2024: