B2B selling has come a long way over the years, with companies constantly seeking out new and innovative ways to generate sales and grow their businesses. While traditional sales methods like cold-calling and email campaigns still have their place, many companies are now turning to non-conventional methods to revolutionize B2B selling. In this article, we'll explore some of the companies who have successfully adopted these methods and set new industry standards.
1. Hubspot
Hubspot is a well-known company in the world of inbound marketing. They have revolutionized B2B selling by using inbound marketing tactics to generate leads and convert them into customers. By creating valuable content, they attract potential customers to their website and engage with them through personalized email campaigns. This approach has proven to be highly effective, with Hubspot generating a reported $674 million in revenue in 2019.
2. Slack
Slack has transformed B2B selling by creating a messaging platform specifically for businesses. They have disrupted traditional communication methods like email and phone calls, and have made it easier for teams to collaborate and share information. Slack's unique approach has been highly successful, with the company growing to over 12 million daily active users in just five years.
3. Drift
Drift is a conversational marketing platform that has changed the way B2B companies interact with their customers. Instead of relying on forms and emails, Drift uses real-time conversations to engage with potential customers and convert them into leads. This approach has proven to be highly effective, with Drift reporting a 60% increase in lead conversion rates for their customers.
4. Zoom
Zoom has transformed B2B selling by making video conferencing simple and accessible for businesses of all sizes. Their platform has become a staple for remote teams and has made it easier for businesses to connect with customers and partners across the globe. Zoom's approach has been highly successful, with the company reporting a 355% increase in revenue in 2020 due to the COVID-19 pandemic.
5. Gong.io
Gong.io is a sales analytics platform that has revolutionized B2B selling by using artificial intelligence (AI) to analyze sales calls and provide insights to sales teams. By analyzing customer interactions, Gong.io helps sales teams identify areas for improvement and optimize their sales strategies. This approach has proven to be highly effective, with Gong.io reporting a 20% increase in win rates for their customers.
6. Salesforce
Salesforce has transformed B2B selling by providing businesses with a comprehensive customer relationship management (CRM) platform. Their platform has become a staple for sales teams and has made it easier for businesses to manage leads, track customer interactions, and close deals. Salesforce's approach has been highly successful, with the company reporting $21.25 billion in revenue in 2020.
7. LinkedIn
LinkedIn has changed B2B selling by providing a platform for businesses to connect with potential customers and partners. By leveraging LinkedIn's professional network, businesses can identify potential leads and engage with them through personalized messages and content. This approach has proven to be highly effective, with LinkedIn reporting a 27% increase in revenue in 2020.
In conclusion, these companies have revolutionized B2B selling by adopting non-conventional methods and setting new industry standards. By providing value, engaging with customers in real-time, and leveraging technology, they have been able to generate more leads, close more deals, and grow their businesses. As B2B selling continues to evolve, it will be interesting to see what new and innovative approaches these companies, and others, will adopt in the future.